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Loyalty and rewards
Without the hassle, powered by DNA Payments and Zeal
Forget physical loyalty schemes

With our partner Zeal, we’re making loyalty simple, accessible and rewarding for your business and your customers, by embedding loyalty programmes that run directly on your payment terminal, instantly rewarding customers at checkout.


It's easy to set up
1. Simply ask your sales agent

Our team will make the process quick and simple

2. Get reviewed

We aim to review each application within 2 days

3. You’re all set

We’ll configure and set everything up for you, hassle-free

Zeal portal gives you a complete overview
Analytics via your mobile
Real-time data from your laptop
Taking the hassle out of loyalty
Launch loyalty fast

Offer stamps or points to your customers so they have a reason to return again and again.

No development work needed

Build and launch a loyalty offering with no technical work, just use your payment terminal!

Designed for flexibility

With DNA Payments, you have a fully customisable interface for your loyalty offering.

1) Without loyalty

Without loyalty, your terminal is only accepting payments, without all the good stuff you can offer them on top

2) With loyalty

With loyalty, you can boost your bottom line and get insights on your customers, all via your payment terminal

3) Reward customers effortlessly

No need for physical vouchers, QR Codes, just use your payment terminal to offer loyalty and rewards to your customers

4) Gain actionable insights

Use your dashboard to view your analytics, to get actionable insights into your in-store customer touch-points and behaviour

1) Without loyalty

Without loyalty, your terminal is only accepting payments, without all the good stuff you can offer them on top

2) With loyalty

With loyalty, you can boost your bottom line and get insights on your customers, all via your payment terminal

3) Reward customers effortlessly

No need for physical vouchers, QR Codes, just use your payment terminal to offer loyalty and rewards to your customers

4) Gain actionable insights

Use your dashboard to view your analytics, to get actionable insights into your in-store customer touch-points and behaviour

1) Without loyalty

Without loyalty, your terminal is only accepting payments, without all the good stuff you can offer them on top

2) With loyalty

With loyalty, you can boost your bottom line and get insights on your customers, all via your payment terminal

3) Reward customers effortlessly

No need for physical vouchers, QR Codes, just use your payment terminal to offer loyalty and rewards to your customers

4) Gain actionable insights

Use your dashboard to view your analytics, to get actionable insights into your in-store customer touch-points and behaviour

1) Without loyalty

Without loyalty, your terminal is only accepting payments, without all the good stuff you can offer them on top

2) With loyalty

With loyalty, you can boost your bottom line and get insights on your customers, all via your payment terminal

3) Reward customers effortlessly

No need for physical vouchers, QR Codes, just use your payment terminal to offer loyalty and rewards to your customers

4) Gain actionable insights

Use your dashboard to view your analytics, to get actionable insights into your in-store customer touch-points and behaviour

Customised around your branding

We know your business puts a lot of effort into its branding, so why stop at your added value services. With our loyalty solution ,you can give customers a fully branded, unique loyalty journey, whatever loyalty scheme they want to pursue.

Perfect for customer-focused sectors
Food and beverage

Perfect for engagement with repeat customers in the Food and Beverage sector, such as cafés, quick service restaurants and hotel restaurants

Hospitality

Build loyalty and reward your guests and diners at your hotel or lodging space

Retail

Excellent way to gain buyer insights, increase engagements with your retail lines and create marketing initiatives around your customers

Loyalty FAQs
What is the DNA + Zeal Loyalty solution?

A card-linked loyalty programme that lets customers earn and redeem rewards automatically when they pay with their card

How does it work for my customers?

Customers pay as usual. After payment, they are asked if they want to join. If they say “Yes,” their card is linked… no extra cards or apps needed.

Do my customers need to enter their phone number?

No. Customers can simply link their card. Merchants can optionally request phone numbers to enable SMS or marketing communications.


How do I sign up?

Reach out to our support team and they will guide you through setup and configuration.

What setup is required on my payment terminal?

We configure your terminal with the Zeal app. From then on, the Zeal app will simply run in the background, so you don’t need to worry.

Can I customise the programme?

Yes. You can set your own rules in your loyalty portal, e.g. points per pound, reward values, and promotional campaigns.

Who provides support?

Merchants will have the option to raise support tickets via DNA’s customer service team or directly with Zeal through the support function on the Zeal merchant portal.

How do customers see their balance?

Either online, on the terminal, via SMS (if phone numbers are collected), it will depend on your setup.

Which industries is this suitable for?

Loyalty is especially effective for high-frequency, repeat-customer businesses such as cafés, quick service restaurants, retail, and hospitality, but it can support any merchant aiming to drive customer return visits

What happens if I stop using loyalty?

The on-screen prompts will stop, and customers will no longer earn or redeem points.

Is customer data safe?

Yes. All data is securely processed, fully compliant with data protection regulations, and card details are not shared with merchants.

Can I switch my loyalty programme between stamps and points (and vice versa)?

Yes. Submit a support request via the Loyalty Portal and the support team will update it for you.

Check your eligibility!
Just fill in your company details and we'll sort the rest

With our quick online application, we can check your eligibility for Loyalty in no time at all