When payments work, you don’t have to think about them: here’s how we made it happen for Bell Plumbing Supplies

4 June, 2026

Running a trade business relies on building strong relationships with suppliers and customers. In close-knit communities, a solid reputation opens doors to new opportunities. Success depends on dependable products, trusted advice, and efficient ordering. Payments have to be just as seamless, especially when juggling multiple locations and busy trade counters.

Bell Plumbing Supplies, one of our clients, demonstrates a strong commitment to community and service. Since 2007, this family-run business has provided high-quality plumbing and heating products to trade professionals and local customers. With nine locations across the West Midlands, they focus on building lasting partnerships.

When Bell Plumbing Supplies joined forces with DNA Payments in 2023, their mission was to bring payments together and streamline operations and reporting. Reporting across all their branches, from Stafford to Worcester, had become a time-consuming challenge. On top of this, they needed reliable payment terminals that remained connected and processed transactions quickly to deliver the best possible customer buying experience.

Today, every location is equipped with custom-branded payment devices, and the finance team enjoys our intuitive Merchant Portal. Transaction management and reconciliations are now a breeze, with every payment tracked from one central hub.

At DNA Payments, we craft our payment technology with trade professionals like Bell Plumbing Supplies in mind, empowering them to serve customers wherever and however they prefer to pay.

Commenting on their experience with DNA Payments, William Dunn, Financial Director at Bell Plumbing Supplies, said:

“From the outset, DNA Payments set us up, trained our staff to use everything from devices to the Merchant Portal, and provided us with reliable payment terminals at each branch that have our branding throughout. Now, our terminals never drop connection, as they have a roaming SIM card that works across all networks, so we stay online - even if our Wi-Fi drops.

“Even better, our accounting and reconciliation process is now far more streamlined and user-friendly, with everything accessible through a single login and a clear view.

“All of this, coupled with the amazing service we receive from the team, with same-day responses answering any queries we might have, is why we have no hesitation in recommending them.”

If you are ready to simplify payments and help your business grow, contact our team here to learn how we can support you

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